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Oliver Buchannon
John Merris

In 2018, John Merris joined Solo Stove as its President and CEO. Under his direction over the last three years Solo Stove has grown exponentially. Solo Stove’s rapid growth is driven by, and allows for, significant investment into its e-commerce platform, new product launches, talented employees, targeted and more sophisticated marketing, and a strategic supply chain allowing for rapid design, development, launch, and delivery of products. Solo Stove’s infrastructure allows us to deliver exceptional customer experience which we believe is fundamental to delivering sustainable growth. In 2021, Solo Stove acquired additional lifestyle brands poised for growth, and, in doing so, created Solo Brands. We created Solo Brands with a vision for a different approach to direct-to-consumer brand building. One focused on beloved brands with authentically-lived values that are fundamentally built to last. Our brands are profitable, growing, and, most importantly, are built by and for a passionate community of evangelists. In turn, our brands give back to their community by systematically donating a portion of their profits in pursuit of making the world a better place.

Snoop x Solo Stove

Dec 8, 2023

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10 min read

Snoop x Solo Stove

The Marketing Magic Behind the Marshmallow

John Merris
John Merris

John Merris's Newsletter

Business and Marketing Insights from the CEO of Solo Brands

© 2026 John Merris, CEO.
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